For AFL Global, our mandate was to capture raw footage alone—without carrying out the post-production services we would normally engage in. This was a unique circumstance as the footage was part of a larger video campaign for this North American brand, with work from multiple videographers across Canada and the US being amalgamated by their in-house editing team in South Carolina. During our first shoot for AFL, we captured office and engineering team footage (which you can learn more about here). For this secondary project, we captured their worksite operations from the ground and the air, carrying out our exacting standards of filming as though we were still going to be the ones editing the footage. In this way, we know that our footage will not only meet the brief, but exceed expectations. The footage captured will no doubt tell their story in whatever their final form may be. As an exercise in craft-honing, we took the initiative to edit a sort of demo reel from the footage, which you can preview here on this page!